The Speed of Trust

The Speed of Trust by Stephen M.R. Covey highlights the critical role that trust plays in both personal and organizational success. Trust is a measurable, learnable competency that significantly accelerates relationships and results. Here are seven key lessons from the book:
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1. Trust Always Affects Two Outcomes: Speed and Cost
When trust goes down, speed goes down and cost goes up. Conversely, when trust goes up, speed increases and costs decrease. Covey calls this the “economics of trust.” In every relationship, project, or organization, trust is a performance multiplier.
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2. Trust is a Learnable Skill
Trust isn’t just a soft, intangible quality—it’s a practical, learnable competency. Individuals and organizations can build, grow, extend, and even restore trust through specific behaviors and actions.
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3. Trust is Built from the Inside Out
Personal integrity is the foundation of trust. Covey emphasizes the “Five Waves of Trust”—starting with self-trust (credibility), then relationship trust, organizational trust, market trust, and societal trust. Everything begins with being trustworthy yourself.
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4. The Four Cores of Credibility Matter
Trust is based on credibility, which stems from:
• Integrity (are you honest?),
• Intent (what’s your motive?),
• Capabilities (can you do it?), and
• Results (do you deliver?).
Together, these build a foundation for personal and professional trustworthiness.
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5. Behaviors Matter—Trust is Built by Actions
Covey outlines 13 behaviors of high-trust leaders, such as:
• Talk straight
• Demonstrate respect
• Create transparency
• Right wrongs
• Show loyalty
• Deliver results
• Get better
• Confront reality
• Clarify expectations
• Practice accountability
• Listen first
• Keep commitments
• Extend trust
These behaviors are actionable and measurable.
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6. Extending Smart Trust Builds Relationships and Results
“Smart Trust” means finding a balance between blind trust and distrust. It involves being intentional and strategic in whom and how you trust, using sound judgment based on credibility and risk.
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7. Restoring Trust is Possible
Even when trust has been broken, it can be restored with sincere effort and consistent trustworthy behavior. Acknowledging mistakes, apologizing, and changing behaviors are essential steps to rebuild broken trust.